James Burchill

What Is Omnichannel Marketing

What is omnichannel marketing and why should you use it?

Omnichannel marketing is the fusion of multiple channels into one, seamless, homogenous “virtual channel.” The user no longer has to remember if they’re “in email,” or “on messenger,” or “texting.” With chatbots, all 3 channels act as one offering high engagement, open and conversion rates.