James Burchill

The Great Chatbot Lie

It seems no matter where you look these days, someone is talking about chatbots. And if you listen for more than a moment, you’ll hear the great chatbot lie – and you might not even notice it. What is this “great” lie, you ask? It’s… Read More »The Great Chatbot Lie

What Is Omnichannel Marketing

What is omnichannel marketing and why should you use it?

Omnichannel marketing is the fusion of multiple channels into one, seamless, homogenous “virtual channel.” The user no longer has to remember if they’re “in email,” or “on messenger,” or “texting.” With chatbots, all 3 channels act as one offering high engagement, open and conversion rates.