When writing the script for a chatbot, you’ll want to give some thought to its persona. Is your chatbot formal, or more relaxed and playful? If it were a real person, would it have the voice and vocabulary of a 20-year old or a 40-year… Read More »Before creating a persona for your chatbot, listen to your users.
That may sound like a small thing. But it’s not. It’s huge. Go to a website you haven’t been to before, and try finding what you’re looking for. Maybe go to an outdoor equipment store and look for a pair of hiking boots. Enjoy the… Read More »Chatbots get better results because no navigation is required.
For some types of business, it’s hard to imagine how they’ll ever fully recover from the COVID-19 pandemic. I’m thinking of retail… restaurants and coffee shops in particular. And entertainment venues like movie theaters, nightclubs and sports stadiums. For business models that require placing a… Read More »Business online just hit its 2030 moment. Which means you’re 10 years late with your chatbot.
The Covid-19 pandemic has changed our lives in every way imaginable. Billions of people are being impacted. Our lives have been turned upside down. Tens of millions of people have lost their jobs. And small business owners have seen their dreams come grinding to a… Read More »Bring your customers back with a chatbot loyalty program.
Most of us are familiar with the chat windows that open up at the bottom right corner of websites. Type something in the box and you’ll sometimes be connected with a live customer service agent. Other times you’ll find yourself engaging with an automated chatbot.… Read More »3 Ways chatbots can help grow your small business.
As online marketers, most of us already know about the power of asking questions. We’ve been asking our prospects questions for a long time now. Sometimes with surveys, sometimes with services that plug into our websites, and sometimes as part of our email automation process.… Read More »Which 5 questions would you ask to better segment your audience?
First, what’s a chatbot? For the purposes of this post, a chatbot is the automated part of any conversation you have with a business through Facebook Messenger. It’s texting… but with a company instead of a friend. Now let me provide a little context and… Read More »The 3 superpowers of a well-designed chatbot.