When writing the script for a chatbot, you’ll want to give some thought to its persona. Is your chatbot formal, or more relaxed and playful? If it were a real person, would it have the voice and vocabulary of a 20-year old or a 40-year… Read More »Before creating a persona for your chatbot, listen to your users.
Bots support businesses of all shapes and sizes, along every path of the customer journey. But what happens when your bot doesn’t have the feature or functionality you want?
That may sound like a small thing. But it’s not. It’s huge. Go to a website you haven’t been to before, and try finding what you’re looking for. Maybe go to an outdoor equipment store and look for a pair of hiking boots. Enjoy the… Read More »Chatbots get better results because no navigation is required.
For some types of business, it’s hard to imagine how they’ll ever fully recover from the COVID-19 pandemic. I’m thinking of retail… restaurants and coffee shops in particular. And entertainment venues like movie theaters, nightclubs and sports stadiums. For business models that require placing a… Read More »Business online just hit its 2030 moment. Which means you’re 10 years late with your chatbot.
The Covid-19 pandemic has changed our lives in every way imaginable. Billions of people are being impacted. Our lives have been turned upside down. Tens of millions of people have lost their jobs. And small business owners have seen their dreams come grinding to a… Read More »Bring your customers back with a chatbot loyalty program.
Most of us are familiar with the chat windows that open up at the bottom right corner of websites. Type something in the box and you’ll sometimes be connected with a live customer service agent. Other times you’ll find yourself engaging with an automated chatbot.… Read More »3 Ways chatbots can help grow your small business.
Omnichannel marketing is the fusion of multiple channels into one, seamless, homogenous “virtual channel.” The user no longer has to remember if they’re “in email,” or “on messenger,” or “texting.” With chatbots, all 3 channels act as one offering high engagement, open and conversion rates.