For some types of business, it’s hard to imagine how they’ll ever fully recover from the COVID-19 pandemic.
I’m thinking of retail… restaurants and coffee shops in particular.
And entertainment venues like movie theaters, nightclubs and sports stadiums.
For business models that require placing a lot of people in close proximity to one another, I’m not sure how things will ever fully return to normal.
But for companies that have an online component, it’s a different story.
After seeing around 25% year-over-year sales growth for online sales in 2018… and just over 40% in 2019… Walmart has seen 74% year-over-year growth so far in 2020.
Amazon’s sales have grown so quickly during the pandemic, the company had to hire 175,000 additional employees.
Shopify, a service that makes it easy for small business to get into ecommerce, has seen a 90% surge in its share price since the beginning of the year.
As for Netflix and other streaming services, the global content streaming market is expected to grow from $24.8 billion in 2019 to about $50.3 billion in 2020.
Less visible, but even more remarkable, is how traditional brick-and-mortar supermarkets have seen their online and home delivery services take off.
The proportion of people buying their groceries online is suddenly at a level industry experts hadn’t anticipated until about 2030.
Even after the impact of COVID-19 subsides, 68% of U.S. shoppers expect to continue buying essential goods online.
Put simply, the evolution of digital delivery of both goods and services has accelerated at a pace nobody could ever have anticipated.
So… the launch of your chatbot is now at least 10 years late.
Not literally true. But I’m sure you get my point.
The digital landscape has suddenly become a great deal more competitive. Some companies are surging ahead. Others are scrambling to catch up.
But pretty much every business online is having to look hard at their marketing plans, and look for every competitive advantage they can lay their hands on.
This includes you. Your business needs to adapt. And quickly.
You absolutely cannot just sit back and wait to see what happens over the weeks and months to come.
So… here’s my question…
Have you been thinking about tapping into the power of chatbot marketing for your business?
Is it on your to-do list?
For later this year some time? Or the first quarter of 2021?
Whatever the date you had scribbled on that list, scrap it. Replace it with the word NOW.
Given the opportunities and advantages chatbots deliver, it would be madness to delay.
Not sure what your next steps are? If you want help with planning and building your bot, we’ll be happy to help.
It’s what we do. It’s what we LOVE to do.
You can contact us here…